- She had never posted on LinkedIn before
- She feared it would be too time consuming
- She was worried about what people would think about her or that her content would not be good enough
- She had no accountability.
Learn more about Sarah OUIS, LinkedIn training for the legal industry, and my programmes
I built my audience by accident… But I’m so glad that I did.
Learn more about my LinkedIn journey and the legal professionals I’ve helped.
To find out which programme is best for you.
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Most people’s first impression of LinkedIn is that it’s a job search platform. And that was my mine back in 2018. I became a qualified lawyer in France and worked my way up as a head of legal & DPO in the UK healthtech space. I started posting content about our profession and how we could do things differently.
One day, I checked my profile to find I had 6,000 followers. This led me to three realisations:
Building an audience is one thing.
How you use it is another.
When you post useful content, opportunities present themselves.
People started to invite me to speak at events, on podcasts, and to deliver training.
When you build a community, you attract interesting invites you never usually would have.
When you build a network, you can create whatever job you want for yourself.
I realised I wanted to shift away from practising law.
One day, a legal technology company reached out and they offered me a job based on the in-house legal audience I had built – it was the perfect role and I even wrote my own job description.
When you have an audience, you’re in control.
It is your most valuable asset. Putting myself out there revealed my entrepreneurial bug, and made me want to start something of my own.
I realised I could help other legal professionals build the life they wanted for themselves using LinkedIn, so that’s when I started this business.
To this day, LinkedIn is the only platform I use to grow my business and get more clients and it gets me weekly enquiries without lifting a finger.
Why listen to me?
Let’s face it: you’ll find lots of LinkedIn coaches on the platform. What makes me special? Well, it’s not just because:
I’ve grown my own audience to over 26,000.
I’ve used LinkedIn to pivot and create the career I wanted.
I’m an ex-lawyer so I do not just understand the ins- and outs of our industry
I’ve been where you are today, whether you’re just starting out or want better results for your time.
It’s because I’ve used this knowledge to help over 60 legal professionals achieve the same (and in some cases, even better) results.
Sarah has a successful career consulting legal teams on legal operations and identified an opportunity in the market to become a reference on LinkedIn on spend management.
She knew leveraging LinkedIn would be incredibly beneficial to her career and internal brand recognition.
But she needed help to actually make it happen, in the middle of a busy corporate and mum schedule.
She knew leveraging LinkedIn would be incredibly beneficial to her career and internal brand recognition.
But she needed help to actually make it happen, in the middle of a busy corporate and mum schedule.
Her challenges were:
Within 8 weeks of implementing our plan, Sarah had:
- 115,000 views of her content
- 418% in audience growth
- 3 corporate legal team leads with no outreach
- Confidence & momentum
By the end of the programme, she:
- X3 her audience size (from 855 to 2,271 followers)
- Landed 2 more corporate enquiries, including one that could become their biggest to date.
- Receives numerous messages from people in the industry looking up to her as a reference in spend management
Sarah left a successful GC role in a tech scale-up to go all in on monetising her in-house legal community.
She started it all from scratch , but needed to find a viable business model that would enable her to get a recurring source of income.
She wanted to use LinkedIn as a way to secure sponsorships.
She started it all from scratch , but needed to find a viable business model that would enable her to get a recurring source of income.
She wanted to use LinkedIn as a way to secure sponsorships.
Her challenges were:
- She felt overwhelmed with where to start.
- She didn’t have a framework for content
- She did not known to attract sponsors who would be the right fit for her community
- She had no accountability.
- She felt she would not find time to get to it in her busy schedule working in a scale-up
Within 8 weeks of implementing our plan, Sarah had:
- 1,400 new followers from the in-house and legal ops community in Europe and the US
- 500 new followers for her in-house community corporate page
By the end of the programme, she:
- Secured her first paid speaking engagement.
- Landed her first 8 sponsors.
- X3 her audience size (from 2,700 to 6,447)
- Uncovered new income streams.
- Quit her GC role
- Built a 6-figure venture under 6-months
Still not sure about LinkedIn?
I know what you're probably thinking...
When I hear “I don’t have time”, what I’m actually hearing is “I don’t think this is important enough to dedicate time to it.” This is not a time problem, it’s a priority problem.
If finding clients and growing an audience is a priority – you will find time. Trust me – I’ve worked with busy executives, single parents, pregnant women, and they too felt like they didn’t have enough hours in the day.
Don’t get me wrong – winning at LinkedIn still doesn’t take hours every single day. Because legitimately, nobody has time for that! If someone is spending hours on LinkedIn, they’re making a big mistake.
I’m showing you a system that saves you YEARS of doing it wrong. But you still have to invest an hour a week at least to make it work. But at least, the time you spend on this is as effective as it can be.
Some of my past clients wasted 6-12 months of their precious time trying to do things that did not lead anywhere. In a matter of weeks we were able to flip what they were doing. If you don’t get help, you’ll pay in time for the mistakes, wasted efforts, and trying and failing with random posts (that have zero strategy).
I will help you get where you want to be faster. How fast you want these results depends on the programme that’s best for you.
Can you?
Think about it: if you have no clear strategy on LinkedIn, you’re spending X hours a week potentially doing it wrong. You’re spending billable hours on something that’s not working.
The cost of getting help far outweighs the time you’re wasting.
Let me walk you through the numbers of what it took me to get where I am today:
- 7 years to learn how to grow and build an online presence that delivers predictable success.
- 7 years of posting on multiple social media platforms including Linkedin, Instagram & Tiktok.
- $30K in private education invested in 2 different coaching programs, a graphic design school
- Hundreds of hours spent in self-education in books & YouTube
- Working personally with over 30 legal professionals directly from North America, Europe and UAE in different practice areas
- Posting over 1,000 posts and personally reviewing over 300 posts from legal professionals.
So the question is not whether you can do it yourself. Of course you can. The real question you should ask yourself is :
“At what cost of time, energy and sacrifice am I prepared to do it all myself?”
If you’re willing to pay for the next 7 years of your life with trial and error, 30K of personal investment and countless hours in self-help, trial and error by all means, do it.
Just keep in mind that others won’t and by the time you finally catch up, many more will be ahead of you.
Unless you’re being insensitive or posting something to do with politics and so on, most people will move on with their lives. In 7 years of posting content, I only had a handful of trolls that I just blocked. A price I was happy to pay for given the upsides.
If you’re just worried about saying the wrong thing and taking a step back in your career and industry, instead of using LinkedIn to propel you I can help.
That’s why before you post anything, we come up with a clear strategy that positions you as the expert you are.
That’s literally why I’m here. I have different services at different costs and time investments to meet you where your needs are right now.
I get it. You think this won’t work for you because you’re in ‘X’ niche within the legal industry or specialise in ‘Y’. But that’s precisely WHY this WILL work for you. The more niche your industry, the easier it is to stand out, and the more chance you have of attracting leads and opportunities.
Below is a non-exhaustive list of practice areas I worked with:
- ESG for in-House Counsel
- Litigation Funding for Law firms
- Business Development for UK mid-size law firms
- Contract outsourcing for small legal teams
- IP for Innovative businesses
- Disability in the workplace for UK employers
- Legal Ops career alternatives
- Spend management for In-house lawyers
- Pay transparency for corporate HR teams
- Immigration law for Canadian small business owners
The only thing they have in common is being completely unrelated to each other and still being successful niches that attracted thousands of people and generated 6-figure enquiries.
Yes as long as you target a legal audience.
Our programs also work for ALSPs, legal ops, legal tech vendors, and other professionals who target the legal industry. If you’re trying to attract private practice or in-house lawyers, particularly, you’re eligible.
Have questions?
Not sure which programme suits you best?
Let’s set up a FREE 15-minute call so I can point you in the right direction.