Build a thriving online presence on LinkedIn

And attract opportunities for being who you are

If you’re currently feeling like this:

  • Unsure what your niche is or your value proposition?

  • Lacking confidence in putting yourself out on social media?

  • Struggling to craft compelling, scroll-stopping content?

  • Concerned about other people’s opinions?

  • You’ve been trying LinkedIn by yourself for a while, getting crickets.

You’re going to want to read on.

  • "Sarah's coaching program was amazing and she provides an incredible amount of value. With Sarah's guidance, I doubled my engagement in 60 days. Sarah also helped me develop my brand and strategy that supported my short and long term goals. I could not recommend her more highly."

    Christine Uri

    Ex-CLO turned ESG Consultant for In-House Counsels

  • "Sarah is amazing! There is no other word to sum her up. It's the best investment I have ever made in myself and gave me the confidence I needed to post on LinkedIn. This helped propel my business as my growth on LinkedIn has exponentially grown. I have doubled my number of leads and already generated work - which has more than paid for Sarah’s course. "

    Rina Sond

    Intellectual Property Lawyer turned IP Consultant for innovative businesses

  • "I improved my visual legal content creation skills, grew my visibility, authority, and thought leadership status to be a reference in my industry. This helped me generate leads, invitations to speaking opportunities and collaborations. If any of you want to up your LinkedIn, please don’t miss out Sarah’s program. She is the one you need!"

    Sara Ajmi

    Legal Ops Specialist and Consultant

About Sarah Ouis

An ex-head of legal, recovering lawyer and proud misfit in the legal industry.

I started a business with a lawyer mindset, thinking that good work sold itself.

Except it doesn’t. If good work sold itself, marketing would not exist.

LinkedIn was my lifeline as I already had learned how to build an engaged audience in my time working in-house.


Except I ignored how to turn that audience into paid customers.

March 2022, I offer to train 5 legal professionals on building an audience and generate leads on LinkedIn. 1h later, I had 25 DMs.

The adventure started with 5 brave legal souls and early adopters.

Fast forward 2024, my clients’ work cumulates millions of views, hundreds of opportunities and six-figures in client leads and sales.

It took me 5 years to learn how to build an audience and attract the right clients on LinkedIn.

I'm here to save you 4.5 years of trial and errors and a ROI that repays your investment in 90 days.

What you get when working with me:

  • A non-boring, old school legal marketing approach to build and scale your online presence.

  • The accountability to keep at it even when you want to give up.

  • The belief that if as a lawyer I could learn the self-marketing skill, so can you.

  • 0 tolerance for procrastination and self-limiting belief, take actions that lead to compound success.

  • Cut through the noise in the sea of sameness of the legal industry.

  • My proven and tested GAL framework that you can plug-and-play and rinse and repeat.

  • Get actual results. I’m not talking about ego-boosting likes that don’t lead anywhere. This is not about going viral; it’s about reaching your ideal clients who value your work, pay you a premium and on time.

  • Becoming top-of-mind for what you enjoy doing and stay true to yourself.

  • Become a key person of influence in your niche and not compete on price. Do you want to become a category of one? You got it.

  • Complete guidance on your niche and unique value proposition.

  • Learn how to create the content to grow your qualified audience, attract opportunities, and generate leads.

Law school does not teach you how to market yourself and generate leads, but I do.

I want to empower legal professionals with the vital skills that law school never taught us to stay relevant in the 21st century:

The art of standing out and cut through the noise.

I want to help you

  • future-proof your legal career

  • grow a book of business

  • attract your ideal clients

  • build a distinctive personal brand


A few great words my clients have said about me:

"Game changer"

"Cut through the noise"

"A steal"

"Amazing coach and human”

“An investment, worth every penny”

Are we the right fit?

We probably are if you are a

  • small business owner

  • aspiring partner

  • senior associate

  • next generation partner

  • legal consultant

  • legal executive

You want to build your LinkedIn presence, becoming top of mind and monetise by attracting the right clients, sponsors.

Turn likes into leads with visual design and powerful content.

What are the benefits of social media for legal professionals?

  • Personal Branding

    LinkedIn gives legal professionals a platform to connect with other professionals, potential clients, referrals, and colleagues.

    Showcase your credibility with relatable content, answer questions, show that you understand your potential audience’s pain points, and demonstrate that you’re the go-to to solve their problems.

  • Professional Network

    Building a strong and visible professional network can lead to new referrals, partnerships, and collaborations.

  • Business Development

    Generate leads and acquire new clients using the power of LinkedIn.

    Share informative content, participate in relevant discussions, and engage with potential clients and your audience by pinpointing prospects based on specific criteria - such as industry, location, and legal needs.

Don’t take my word for it

  • Sarah's coaching program has an infinite ROI. It’s literally the go-to program if you want to build your online presence as a lawyer. You learn how to link your social media presence to your business model or personal goals. On top of that, you get to work with one of the kindest people. Take the program, and thank me later."

    Jochen Vankerckhoven

    Compliance Consultant and founder of Compliance Explained

  • "I really don’t think any lawyer can ignore social media. This is why, in my opinion, Sarah's coaching program is a MUST for legal professionals. It was a great investment for me and I cannot praise Sarah enough."

    Mandy Aulak

    Co-founder of Employment and Disability Law Firm, Talem Law

Choose your package

  • The Legal Content Kickstarter™

    Who is it for?

    Employed legal professionals with no sales responsibilities.

    You typically want to build your LinkedIn profile for your own personal development with no immediate agenda in terms of starting a business, monetise your expertise outside of employment.

    Still, you do not want to be all over the place and want to learn from someone who’s been there done that and fast track your learning curve.

    This self-paced and innovative online course is designed to give you what you need to get started in the early stages of building a purposeful presence.


    Containing the foundational roadmap to getting started, you’ll also learn:

    💡 What it (really) takes to succeed on LinkedIn
    🌶️ How to define your legal uniqueness
    🏞️ How to master the art of legal content execution
    ✏️ The Do’s and Don’ts of great content

    US$99 (£80)

    Take me there

  • The Legal Brand Lab™


    Who is it for?

    Early stages solopreneurs.
    Aspiring entrepreneurs.
    Senior Associates.
    Legal Executives.
    Early stage consultants.
    In-House Counsels.

    You want to build your profile in the next 3-12 months.

    You’re still early stage and do not know who to attract, what to post, what your unique take could be.

    You want to fast track your results and save time doing it all yourself.

    But you need the accountability, support and momentum because you feel you won’t achieve your goals on your own.

    Learn how to:

    ✏️ Define your first micro-niche
    🧑‍💼 Build your online presence
    🌱 Grow your audience
    📌 Start becoming top-of-mind

    Receive:

    📋 24/7 accessible workshops

    🧩 Templates and resources

    🤩 A thriving community

    🙌🏻 Accountability and support

    💻 Bi-Monthly group sessions

    Monthly Membership - application only

    Take me there

  • The Legal Content Mastery™


    Who is it for?

    Established small business owners.
    Experienced consultants.
    Law firm partners.
    Legal service providers executives.

    You’ve been in business for at least 2+ years and have a good understanding of who you want to attract and would like more of them.

    You may have tried it on your own with little success.

    Your ideal clients are B2B and most likely on LinkedIn.

    You want to build a repeatable framework for nurturing an audience and generate leads.

    Receive the:

    🗺️ Proven roadmap
    💁🏼‍♀️ 1:1 Done-for-you content strategy
    🔥 Optimised LinkedIn banner & featured section
    🏞️ Visual content assets
    📋 24/7 accessible workshops
    🧩 Templates and resources
    🤩 Community
    🙌🏻 Accountability and support
    🗣 Additional check-ins with Sarah Ouis

    To grow your social media presence, establish your authority, and generate leads.

    6-months program - application only

    Take me there

Why did LinkedIn work for me?


When I began building my profile on LinkedIn, it quickly led to speaking engagements and being a guest on 20+ legal industry podcasts. Soon enough I landed an exclusive role in legal technology.

My consulting side hustle attracted online attention and was the catalyst for starting my LinkedIn coaching business.

I left my in-house legal career behind to pursue my mission of empowering other legal professionals to shape their digital presence.

My expertise and achievements

  • Successfully engaged multi-million-dollar companies as clients.

  • Featured in various traditional media outlets and podcasts.

  • Landing multi 5-figures deals for clients

  • Turned a life in the corporate world into a lifestyle business.

  • Consistently generating a significant volume of enquiries via LinkedIn alone.

  • Nominated as one of the finalists to the Inspirational Women in Law Awards in the Champion of the Year category in 2023. My work primarily with women was officially recognised as increasing equality in the legal profession.

Why am I different?

As an ex-lawyer, I have a deep understanding of the unique challenges, pain points, and aspirations of legal professionals.

This instantly sets me apart from other coaches. I bring together legal qualifications and graphic design expertise, coupled with five years of consistent LinkedIn insights experience.

Get in touch to learn more about how I can help you.

Or simply book a call.

If you’d rather talk and cut the back and forth emails, we can do that too.